Picashot

Picashot

Designed and maintained Picashot, a powerful photo engine for gamers and virtual photographers, reaching 2,000+ global users, optimizing for seamless experience and engagement, sharing over 200,000 photos, and partnering with Ubisoft-recognized groups for photography contests.

Role
Product Designer
Timeline
2023 - present
Users
2,000+ worldwide
Photos
200,000+ shared
Partners
Ubisoft-recognised groups
Platforms
WebiOSAndroid
What I owned
Designed Picashot and still maintain it: the photo engine gamers and virtual photographers share their shots through, tuned release by release for a seamless experience and engagement, and the contests run with Ubisoft-recognised photography groups.
View Live

Overview

Picashot is a place to put the photos you take inside video games. Oluwafemi Obajuluwa conceived it in 2021, then we co-started it. He builds all of it: the mobile app, the website, the API, and Studio, the tool people use when they post seriously. I design it, across all of those surfaces. This is what we made and why it works the way it does.

Traction

Where it stands

Picashot has been running since 2021. These are the numbers it carries today.

  • 200,000+ photos. Each kept as it was exported, tagged with its game and platform, and credited to whoever took it.

  • About 2,000 more a month. From a community that has been around long enough that we recognise most of the names.

  • A few thousand games. Each with its own page. Cyberpunk 2077 alone has over twelve thousand photos.

  • 100+ achievements. Across bronze, silver, gold and platinum, plus two daily games with leaderboards.

The problem

A home for in-game photography

Picashot's community feed in a browser: trending themes above a grid of game photography
The community feed, with this week's trending themes. picashot.co/feed

Most games ship with a photo mode now, and people spend an hour on one frame in a game they finished two years ago. Then the result goes to Twitter, Instagram or a subreddit, which compress the file, flatten the colour grade and lose track of the game and the person who took it. Picashot keeps the file as you exported it, records the game and platform, and keeps the credit attached.

That set the design brief. The photographs are the product, so the interface stays dark and quiet, while still carrying the game, the platform and the photographer on every shot.

Discovery

The feed

Posts appear in the order people upload them. No ranking, no recommendations, no For You tab.

It's the thing we get asked about most, and it's deliberate. Ranked feeds change what people make. In a small community the value is people posting their actual work rather than whatever performs.

Sorting replaces ranking. Every photo is tagged with its game, its platform and often a theme, so you can come at the library from a few directions: today's uploads, one game, one person's work, or one theme. Designing the feed was mostly designing those ways in.

Picashot on the web: a wide grid of game photography
The feed on the web. picashot.co
And on the phone. Themes across the top, then everything people posted, newest first.

Information architecture

Games, and reviews of their photo modes

Every photo belongs to a game, and that does most of the organising.

Each game has a page with every photo taken in it, the people who shoot it most and a follow button. You can see what people have got out of a game's camera before you buy it.

A game's photo mode can also be reviewed on its own: how far the camera moves, whether the interface hides, what the lighting controls do. Reviewers attach their own photos as evidence. As far as we know nobody else covers this, and for people who care about it, it's often the deciding factor.

Browsing games. Cover art, photo counts, and a marker on the ones with a photo mode. picashot.co/games
The same library from Explore on the phone, and the games people shoot most.
Reviews as they come in, and a game page with its average. Cyberpunk is at 4.7 across fifteen reviews.
Assassin's Creed Shadows ยท @unfazedvp

Photo editing

The editor

Most photos need something after the game hands them over.

A crop, more light, contrast pulled back on a scene that was graded for motion rather than for a still. The app's editor covers exposure, tone, colour, grain, text, layers and masks, and runs on the phone, so nothing is uploaded to be processed. The web version adds room, proper masking and a canvas that takes several images at once. The two share one set of controls, so moving between them doesn't mean learning the tool twice.

The web editor. Adjustments on the left, layers and blend modes on the right. picashot.co/editor
Posting from the app, and the same editing job on the phone, which is where most of it happens.

Creator tools

Studio

A separate app for people who post regularly. The main site is for browsing; Studio is for producing.

Its main job is crossposting. One photo on Instagram, X, Bluesky and TikTok normally means four exports, four crops, four captions and four uploads. In Studio it's one screen, and it handles each service's limits on aspect ratio, caption length and image count.

It also holds albums, article drafts, view counts and custom domains. We designed the domain flow to walk people through the DNS records one at a time, since most of them have no reason to know what a CNAME is.

Crossposting. Four platforms, one composer. studio.picashot.co/share
Albums, view counts, articles, and custom domains.
Crossposting from the phone, and sharing a single photo out.

Long-form publishing

Articles

Captions are too short to explain how a photo was made.

People kept trying to fit the mods, the lighting setup and what they were going for into a couple of hundred characters, so we gave them a proper editor for it. Articles sit on your profile next to your photos, and a photo mode review can link out to one.

picashot.co/@elenyae/behind-the-scene
A published article, and the editor it came out of. picashot.co/write
Shadow of the Colossus ยท @Arisen_Gaming

Attribution

Origin

Photos get reposted without credit.

A screenshot gets reposted, scraped onto a wallpaper site, and after a few hops nobody knows who took it. Origin takes any image and tells you which Picashot post it came from, even when the copy has been resized, re-encoded or cropped.

A perceptual hash finds most matches fast. When it fails, after a hard crop or a heavy filter, Origin falls back to comparing image embeddings across the whole platform. That is a similarity match rather than a fingerprint, so the page says which pass found it. An honest "this looks like" reads very differently from "this is".

Origin. Drop in an image and it looks for where it came from. picashot.co/origin

Gamification

Achievements and daily games

The audience is people who play games, so parts of the app are designed like one.

Over a hundred achievements across bronze, silver, gold and platinum unlock on things like a first upload, a first review or a weekly streak, and add up to a level on your profile. Two daily games are built from community photos: Pixel Hunt, where you guess the game behind a pixelated shot, and Jigsaw, 28 pieces against the clock. Both have leaderboards.

Pixel Hunt, its leaderboard, Jigsaw, and achievements arriving in notifications.

Screen gallery

Every screen

Most of the app, in one place.

Welcome
Sign in
Home
Today's photos
A carousel post
Trending
Activity
Daily themes
Collections
Articles
Games
Top games
All themes
Inside a theme
A game page
A profile
Your profile
New post
Editor
Crossposting
Sharing a photo
Notifications
Account
A photo, opened
Swiping a carousel
A four-photo post
Another, opened
Comments
Story view
Pixel Hunt
Leaderboard
Jigsaw
Home, with this week's themes
A profile
The feed
A gallery
Inside a theme
And on the web.

Architecture

How it's built

Picashot is several apps sharing one account and one library, which is most of the reason it took as long as it did.

For design, that is the job. One set of components has to hold across the app, the site, Studio, portfolios and Origin, so a photo, a game tag or a credit behaves the same wherever you meet it.

The engineering is Oluwafemi's: an Expo app for iOS and Android, a TanStack Start site, a Node and Postgres API, and an image pipeline on S3 and Lambda.

Outcome

Where it is now

Around 200,000 photos, about 2,000 more a month, and some people have their own domains pointing at portfolios the app renders for them. It's free, and it's at picashot.co. It's also on the App Store and Google Play, and Origin works for anyone.

The photographs on this page were taken by Picashot users and belong to them. They're pulled from the public community feed and credited the way the platform credits them. Screenshots are from the iOS app, picashot.co and Studio.

Fin