PlayAI (YC W23)
The Kettle Editor is the PlayAI v1.0, an AI voice generator and text to speech synthesis platform. Led the Research, Design System, and Interface Design driving in 200k+ MAU, and increased 5% paying customers conversion rate.
Reimagined and Redesigned the Legacy Editor by taking it away from a single-column layout to a multi-column layout in order to facilitate a more friendly and usable user experience upon adding more paragraph level and text level functionalities like audio regeneration (for creators to play with different samples before choosing a final version) and tonal customization.
- Role
- Lead Product Designer
- Timeline
- 2022 - 2023
- Company
- YC W23, acquired by Meta
- Reach
- 200k+ monthly active users
- Impact
- +5% paid conversion
- Owned
- Research, design system, UI
- The shift
- Took the legacy editor from a single column to a multi-column workspace, so paragraph and text level tools like audio regeneration and tonal control had somewhere to live as they were added.
- Live
- play.ai
Case study coming soon